Twitter is an essential part of any writer’s platform. But it can be a daunting place to try to figure out. Which is why I, like so many writers, made an account then promptly let it lie fallow for years.
Last November, with 80 followers, I finally realized that in my pursuit of book publication, Twitter has the potential to be a powerful ally. I started working to cultivate a larger following. Here’s what has worked for me:
1. FOLLOW BACK! — The number one rule of Twitter is reciprocation. Unless you’re Beyonce or Neil DeGrasse Tyson (and who among us is?) then almost no one but porn bots, sales bots, and your mother will follow you just for being you. Take time to follow the real people who take the time to follow you. (Don’t follow back the sales or porn bots though. That way lies doom).
2. Identify your communities. Think about the topics that you most want to tweet about. For example, I tend to tweet about writing, motherhood, Alaska, food, art, sex, and current events. Look for and follow people who are tweeting about the things you care about.
3. Use hashtags. Identify some of the hashtags associated with your communities and start using them. The topics themselves make a good start for hashtags. For example #food will attract people from the #foodie community.
4. Find the community hubs. Community hubs are accounts that are centered around a single theme and promote people within that community. For writers these may be indie author promoters, literary journals, agents, etc. They may also be readers who have an enthusiasm for particular types of writing such as erotica or flash fiction. Hubs generally have a lot of Followers, a lot of people they are Following, and tend to tweet or retweet people who are actively promoting. These are a great resource for finding new writers and readers to follow.
5. Watch your ratio. Keep your Following number higher than your Followers number. But not too much higher. 10-20% is a good number to aim for. Do not follow anyone who’s Following number is dramatically lower than their Followers number. (Unless it’s NDT or Beyonce, and you’re following out of genuine interest). Having uneven Following/Followers ratios is a red flag. It tells you that the account is not reciprocating when followed.
6. Make a routine. Set aside a time on day or two each each week (I do Sundays and Wednesdays) to search for people to follow, cull people who haven’t followed back, and follow back people who have followed you. Allow yourself 20 minutes or so for this.
7. The Mute button is your friend. As your Following/Followers grows, use the mute button to control what appears in your timeline. Obviously it isn’t possible to listen to 1800 people all the time. Be selective about what you hear by tuning out accounts who you’ve Followed back, but who don’t necessarily have the same interests as you. For example, if you write historical romance, it might be okay to mute some of the sci-fi writers in your feed, and vice versa. Don’t worry, if you’re in the same communities, their most liked and retweeted tweets will still get through to you via the networks you’re engaged with.
8. Use pictures. As writers, we tend to forget that not everyone gets as excited by words as we do. But we still want to be read. So use a visual to draw attention to your tweet.